Frank Colachino



HEIGHT : 5'11

WEIGHT : 235

Name: Frank Colachino Weight: 245 Contest Weight: 235 Off-Season Weight: 270 Occupation: Vice President of Project AD Residence: Allen, TX About Me: I was born in a blue-collar neighbourhood and brought up "old school", and I approach work and life accordingly with that in mind. I came from a family of powerlifters and played football in high school and college before moving on to bodybuilding in my mid 20's. I believe in cultivating strong relationships in business, and will always be upfront with people, regardless of whether that is what someone may want to hear. Favourite Athlete and Inspiration: I had some favorites growing up...Michael Jordan, Tiger Woods, and other greats. As far as inspiration...I wake up every day now with the determination I have in order to support my family and make Project AD the company Joe envisioned it to be when he started it. I get inspiration from those around me, and from within me, not from celebrities. Nutrition Principles: I am a meso/endomorph, so when I'm dieting I've found keto or low carb works best for me. If I'm looking to put size on, I can throw carbs back in and the scale moves QUICK. Training Principles: Train hard but smart. Listen to your body. I like training a couple key movements per workout heavy, and then working volume in behind that. Training intensity should be high, and I think training "heavy" (this term is relative to where you are at in your diet) is necessary to maintain density and fullness. Current Goals: Enjoy the journey of making Project AD one of the most recognized and respected brands on the planet My Motivation: Comes from within. You either have the drive or you don't. I probably have too much at times, but that's what makes successful people successful....ask Joe Binley Favourite Body Part: Chest (b/c it's my greatest challenge and has been the most stubborn to grow in comparison with other body parts) Favourite Prep Meal: Steak and Broccoli Favourite Cheat Meal: Sushi Awards/Trophies: I won a couple shows when I competed, but I look at trophies as basically dust collectors. My best accomplishments came with little fanfare or collectables. Career Highlights: Consistently improving my ability to "Build Brands" over the last 10 years. This has culminated with the past 2 years here at Project AD, as I (with the help of our staff and customers) have made it an emerging success in the US, something that has not been done by a UK based sports nutrition company before. Qualifications: I'm bilingual Spanish (and also speak a couple others rather poorly) Specialities: Building partnerships with independent retailers across the country Favourite Quote: "The worst thing I can be is the same as everybody else. I hate that." ~ Arnold Schwarzenegger How did you get into fitness and competing? My father and uncle both powerlifted, and as a kid, my dad would bring me to the gym with him. At that time I was too young to lift, so I'd play racquetball or basketball and see all these big dudes walking around. Needless to say, when it came time for me to hit the gym at 15, I was ready to go. I started competing after I finished playing college football, as I loved the gym and was so used to being goal oriented and competing, that it became a natural extension for me to bodybuild. How do you balance your social life and fitness life? I travel a ton for work, so my social life takes a little bit of a hit there, but I'm not a huge partier or nightlife guy, so that makes it easier. When its summer my social life consists of me being by the pool with some good friends, a grill, and a drink. I'm focused on my training and diet, but I'm not competing anymore so I don't obsess about it to unhealthy degrees. I think when you have a lot going on in your life, you don't have time to sit there and obsess about self-centred things (which competing naturally is) Who do you look up to in the fitness industry? I was a big Dorian Yates fan...but honestly the "industry" is so saturated with Instagram and social media types now that I admire anyone who puts out content with actual substance, innovates in a given area, and is able to maintain some sense of "realness" and not get caught up in their own press and follower fanfare.